Coca-Cola Brings the FIFA World Cup™ Trophy to India in January 2026

In an exciting announcement, The Coca-Cola Company is set to make football fans in India very happy. From January 10 to 13, 2026, the prestigious FIFA World Cup™ Trophy will land in New Delhi and Guwahati. This visit gives Indian fans a unique chance to see the original trophy that symbolizes the pinnacle of footballing achievement.

Mickael Vinet, who is the Vice President for Global Assets, Influencers, and Partnerships at Coca-Cola, shared his enthusiasm: “We’re thrilled to bring the FIFA World Cup Trophy Tour to fans in India. This year’s tour is an incredible opportunity for everyone to connect with the thrill of football.” He emphasized how the tour aims to build excitement and anticipation, enabling fans to feel the emotions tied to watching a football match.

Karthik Subramanian, Senior Director of Marketing for Coca-Cola in India and Southwest Asia, highlighted the brand’s cultural significance. “Coca-Cola has always played a significant role in celebrating moments that matter. Football is one of those powerful social connections for many people. Our collaboration with FIFA through the FIFA World Cup Trophy Tour allows us to create remarkable experiences that fans won’t forget,” he said. “It’s about creating memorable local events where fans can stand right before football’s biggest symbol, while enjoying a refreshing Coca-Cola.”

The FIFA World Cup 2026 promises to be a grand event. It will take place across three countries: Canada, Mexico, and the United States. This World Cup will feature more teams, matches, and celebrations than ever before. The FIFA World Cup Trophy Tour by Coca-Cola will span 75 stops in over 30 FIFA Member Associations, offering fans around the globe the rare opportunity to see the original trophy.

FIFA’s Chief Business Officer, Romy Gai, spoke about the partnership with Coca-Cola, which has lasted for over two decades. “The FIFA World Cup Trophy is a global symbol of sports, and Coca-Cola is one of the world’s most recognized brands. Together, we have united fans and brought them the magic of the FIFA World Cup through this tour,” he mentioned. This particular tour is notable not just for celebrating the 20th anniversary of the Trophy Tour, but also for anticipating the largest FIFA World Cup in history.

The celebration in New Delhi will kick off with a grand FIFA Charter Landing on January 10, showcasing national pride and enthusiasm. After that, on January 11, the Trophy will be showcased at the NSIC Grounds in Okhla. Some lucky fans will even get a chance for an exclusive viewing experience with the trophy. The excitement will then move to Guwahati, where fans can witness the FIFA World Cup Trophy Exhibition.

In addition to the Trophy Exhibit, fans can enjoy Football-Themed Engagement Zones, featuring freestyle football performers, as well as culinary festivals celebrating India’s diverse regional dishes—all while soaking in the electric atmosphere of football. The grand finale in Guwahati coincides with the local Magh Bihu festivities, a time of cultural celebration that embodies India’s deep love for football and community spirit.

The FIFA World Cup Trophy Tour by Coca-Cola also aims to create a positive impact on local communities. Coca-Cola India’s initiative, #MaidaanSaaf, seeks to promote responsible waste management during the tour. This program focuses on waste collection, segregation, and recycling at large events. Fans attending the venues in New Delhi and Guwahati will find staffed recycling stations and trained volunteers who will guide them on how to dispose of waste responsibly. The goal is to minimize landfill waste and show that community events can be managed sustainably.

These efforts are part of Coca-Cola’s ongoing commitment to waste reduction and community-led solutions. As a long-time partner of FIFA, Coca-Cola has exclusive rights to the FIFA World Cup™ Trophy Tour, enabling fans worldwide to witness the beloved trophy ahead of the FIFA World Cup 2026.

For more details, fans can visit cokeurl.com/trophy-tour.

As excitement builds for this monumental football event, fans are urged to prepare for an unforgettable experience!

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Original Text – https://www.thehansindia.com/sports/coca-cola-brings-the-original-fifa-world-cup-trophy-to-india-in-january-2026-1033474