File photo of Jasprit Bumrah.© AFP
The T20 World Cup final match between India and South Africa set a new viewership record with 5.3 crore peak viewers on the Disney Hotstar OTT platform. Although it fell short of the previous year’s ODI final match, which had 5.9 crore peak viewers, this match marked a historic moment for Indian cricket fans.
Industry experts still consider the 5.9 crore peak viewership during the India-Australia ODI final as the highest for any cricket match. The T20 World Cup knockout match between India and Australia on June 24 had a peak concurrency of 3.9 crore viewers. Disney Star holds exclusive broadcast and media rights for both linear and digital platforms.
While BARC will release the official television viewership numbers later, Karan Taurani of Elara Capital noted the sustained viewership during the nail-biting final match. Despite not reaching the peak viewership of the previous year’s final, a significant number of viewers stayed engaged throughout the match and post-match ceremony.
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