Seeing is Believing by Hong Kong Tourism Board
In a resounding display of vitality and innovation, the Hong Kong Tourism Board (HKTB) has orchestrated a series of meticulously crafted familiarisation trips over the last two months. These initiatives, aimed at tapping into the pent-up demand for incentive travel within the region, have spotlighted the burgeoning attractions of Hong Kong. With over 160 representatives and corporate delegates hailing from the Mainland, South Korea, and India, these immersive journeys have left an indelible mark on participants.
The response has been overwhelmingly positive, as participants returned home brimming with excitement and newfound memories. These first-hand experiences have sparked a flurry of immediate plans to bring major events to Hong Kong, an affirmation of the city’s unwavering appeal as a top-tier destination for incentive travel.
Kenneth Wong, the General Manager of MICE & Cruise at the HKTB, underscored the city’s accelerated infrastructural growth and enriched tourism resources. The strategic hosting of these curated trips aligns with the philosophy that ‘seeing is believing.’ The unveiling of fresh attractions, coupled with the introduction of innovative MICE products and substantial funding support, has solidified Hong Kong’s allure.
The city’s commitment to delivering novelty and captivating experiences has taken center stage. The West Kowloon Cultural District has emerged as a cultural hub with premier institutions like the Hong Kong Palace Museum and M+. Simultaneously, beloved theme attractions such as Hong Kong Disneyland Resort, Ocean Park Hong Kong, and the Peak Tram have innovated their offerings to provide unforgettable experiences.
Participants have been effusive in their praise. Ms. Nam Hyo Rim from South Korea lauded the city’s multicultural blend, while Ms. Kong Yan from the Mainland highlighted the spectrum of experiences, from mesmerizing multimedia shows to VIP horse-racing parties.
Moreover, the HKTB has shown a keen understanding of immersive experiences and diverse incentives. From electrifying parties that foster team bonding to all-in-one MICE ideas on Lantau Island and refreshing outdoor escapades for robust team unity, Hong Kong has unveiled a kaleidoscope of options.
The enthusiasm doesn’t stop there. Hong Kong has embraced nearly 300 meeting and incentive groups in the past six months alone, reaffirming its status as a dynamic destination. Even in the face of challenges, such as the pandemic, the city’s allure remains undiminished. Notably, renowned liquor brand Luzhou Laojiao will be bringing a substantial contingent to Hong Kong, lauding the seamless cross-boundary infrastructure that enhances the multi-destination itinerary.
In sum, these recent developments paint a vivid picture of a city that refuses to rest on its laurels. Hong Kong’s ability to constantly reinvent itself while preserving its timeless charm has solidified its place as a premier incentive travel hotspot. The HKTB’s strategic efforts and the effervescent experiences offered in the city continue to set a high standard in the world of travel and tourism.