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Sony Bravia 3 Review: Stunning Colors with a Priceless Cost

August 20, 2025
Team Technology

Sony Bravia 3: A Closer Look at the Pricey Newcomer

If you’re feeling a bit puzzled about Sony’s latest TV lineup, you’re not alone. Sony has long been a pioneer in television technology, bringing us innovations like the Trinitron Wide display and the first OLED TV. However, confusion crept in with their recent rebranding efforts. In 2024, Sony decided to simplify things by renaming all their models under the “Bravia” banner once again. The Bravia 9 has taken the crown as the flagship model, while the Bravia 3 has emerged as the entry-level option.

Initially announced in 2024, the Bravia 3 replaced the X75WL model but didn’t launch globally until now, making its debut in the UK. So, how does this new model hold up against some of the best TVs available for under £1000? I’ve had some time to live with it, and here’s what I found.

Pricing: How Much Does the Sony Bravia 3 Cost?

The Sony Bravia 3 is available in a variety of sizes — from 43 inches to a massive 85 inches. The 65-inch version, which I tested, is priced at about £999 in the UK, $999.99 in the US, AU$1,499 in Australia, and €1,099 in Europe. While it offers a dynamic viewing experience, the price feels a bit high for an entry-level LED TV. Here’s a quick breakdown of the pricing based on size:

  • 43-inch: £599
  • 50-inch: £699
  • 55-inch: £799
  • 65-inch: £999
  • 75-inch: £1,199
  • 85-inch: £1,699

Currently, there are some discounts available, but many competing brands provide superior technology at a similar price.

What’s New in the Bravia 3?

This model comes with several enhancements aimed at gamers. It features four HDMI 2.1 ports, although keep in mind that it only supports a 60Hz refresh rate, so the full potential of HDMI 2.1 can’t be utilized. However, features like ALLM (Auto Low Latency Mode) and low input lag make this a decent option for gamers.

Moreover, the design has been updated with a slimmer bezel, giving it a more modern appearance. The Bravia 3 also boasts improved Wi-Fi capabilities and has included hands-free Google Assistant functionality, making it easier to control.

Picture Quality: How Is It?

The Bravia 3 utilizes a direct LED display, which is common in budget models. Despite this, the quality is quite good, thanks in part to the “Triluminous Pro” panel that Sony uses. This technology enhances the colors effectively, making them vibrant yet realistic—a welcome change from the overly saturated colors seen in other budget models.

When watching shows like Guardians of the Galaxy, the diverse skin tones look natural, avoiding the overly cartoonish appearance that can occur. Upscaling is another strong point for the Bravia 3; the Processor X1 ensures that both HD and broadcast TV appear sharp and clear.

However, there are drawbacks. Dark scenes can lack depth because the Bravia 3 lacks local dimming, often making everything appear too muted. The brightness is also limited to around 450 nits, which means HDR content may not pop as it should.

Sound Quality: Is It Any Good?

Sound quality is often a weak point for budget TVs, and the Bravia 3 is no exception. While the 20W speakers are adequate for casual viewing, they lack depth and richness. If you plan to use this TV for movie nights, investing in a soundbar might be a good idea. Although it supports Dolby Atmos and DTS:X formats, the audio delivery can feel flat and uninspiring.

User Experience: Controls and Menus

The Sony Bravia 3 runs on Google TV, providing access to a wide range of apps and features. It supports convenient functionalities like Chromecast and AirPlay 2, allowing easy streaming from various devices. Google Assistant is available for hands-free control, and the interface is generally smooth and user-friendly.

However, some users may experience lag or unresponsiveness at times. On the plus side, Google TV is less cluttered with ads compared to other platforms, making for a better browsing experience.

Verdict: Is the Bravia 3 Worth It?

Overall, the Sony Bravia 3 presents itself well as an entry-level TV but raises some concerns about its pricing. While it excels in color quality and processing, there are other Mini-LED models at the same price that deliver a better picture. Discounts are starting to pop up, which may make this TV more appealing.

In conclusion, if you’re looking for a reliable television with decent features for everyday viewing, the Bravia 3 might work for you. However, for those who desire superior quality, it’s worthwhile to explore other options available in the market.

Alternatives to Consider

If you’re looking for better value and features, consider the TCL P8K, which comes at a lower price point and provides a smoother experience for gamers due to its 144Hz support. For outstanding picture quality, check out the Amazon Fire TV Omni Mini-LED, which might offer a better display and often goes on sale.

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Original Text – https://www.t3.com/tech/tvs/sony-bravia-3-review-punchy-colours-come-at-a-price